About Us

Welcome to PHRZK!

PHRZK, pronounced as "physique," represents more than just a clothing business. We are a Maori-owned company, deeply rooted in the beautiful lands of Aotearoa, New Zealand. Our passion for fashion, our connection to our cultural heritage, and our unwavering support for local brands have brought us together on this incredible journey.

The name PHRZK carries a profound significance for us. It embodies the first letters of our children's names: Persia, Havarna, Rome, Zaria, Kyro and Kālayis. These names hold immense meaning, representing the strength, beauty, and uniqueness of our whanau (family). We wanted a brand name that not only honored our heritage but also carried the essence of our loved ones with us on this entrepreneurial adventure.

At PHRZK, our mission is to showcase local brands that carry the spirit of our cultural heritage. We wholeheartedly believe in the immense talent, creativity, and craftsmanship of our fellow Polynesian and Kiwi entrepreneurs. Through our website, we provide a platform for these brands to shine, featuring their clothing, accessories, and more. Our aim is to create a community that celebrates and uplifts local talent, contributing to the growth and success of our vibrant fashion industry.

When you choose to shop at PHRZK, you go beyond purchasing clothes. You actively support local businesses, artists, and designers who pour their hearts and souls into their work. By embracing the spirit of Aotearoa and expressing your unique style through our fashion offerings, you become a part of a movement that celebrates and preserves our cultural heritage.

Our website is more than just an online store; it is a virtual gathering place where creativity flourishes, connections are forged, and stories are shared. Take a moment to explore our thoughtfully curated range of clothing and accessories, carefully selected to bring you the latest trends and timeless classics.

Join us at PHRZK, where fashion meets cultural heritage. Be a part of our community that celebrates local talent, embraces individuality, and showcases the beauty of Aotearoa. Together, let us thrive and create a lasting impact on our vibrant fashion industry.